#029: Why Pinterest Should Be Your #1 Marketing Platform
Episode #29: Why Pinterest Should Be Your #1 Marketing Platform as a Creative
In this episode of The 5 to 9 Podcast, I’m diving into one of the most underrated (but incredibly powerful) marketing platforms for creatives—Pinterest! If you’ve only been using Pinterest to save home decor inspiration or dinner recipes, you’re missing out on a game-changing opportunity to drive traffic to your website, grow your audience, and increase your sales.
Unlike Instagram, where posts disappear in a day, Pinterest content works for you for months or even years—which is why it’s been the #1 driver of traffic to my website for years. If you’re tired of chasing engagement on social media and want a more sustainable way to market your art or creative business, this episode is for you!
Key Takeaways:
📌 Pinterest is a Visual Search Engine – It’s not just another social media platform! Pinterest users actively search for solutions, products, and inspiration, which makes it an ideal place to market your art, prints, or creative business.
📌 Why Pinterest Outperforms Instagram – I break down my website analytics and reveal that Pinterest drives 78% of my traffic, while Instagram accounts for only 22%. And the crazy part? I spend WAY more time on Instagram!
📌 Pinterest Content Has Longevity – Unlike Instagram and TikTok posts that get buried in the feed, Pinterest pins continue working for you for years—making it one of the best platforms for passive marketing.
📌 How to Get Started on Pinterest (Without Spending Hours a Week) – If you’re feeling overwhelmed, don’t worry! Pinterest doesn’t require a huge time commitment. Just a few minutes a week can make a massive impact on your business.
📌 Avoid These Common Pinterest Mistakes – Many creatives are missing out by only pinning their own work, not using keywords, or skipping the step of claiming their website. I break down the key mistakes to avoid so you can start seeing real results.
Episode Breakdown:
Why Pinterest is a Game-Changer for Creatives (1:42)
How Pinterest Became My #1 Traffic Source (3:20)
Pinterest vs. Instagram: The Key Differences (6:21)
How to Optimize Your Pinterest Profile & Boards (14:28
Creating Click-Worthy Pins That Actually Drive Traffic (19:07)
The Biggest Pinterest Mistakes Creatives Make (and How to Fix Them) (24:21)
Action Steps:
Set up a Pinterest business account (or switch your personal account to a business profile).
Optimize your profile with keywords and a clear description of your creative business.
Start pinning consistently—Aim for at least 5 pins a day (you can use a scheduling tool like Tailwind to make this easy).
Use strong SEO—Make sure your pin titles, descriptions, and even image file names include keywords that people are actually searching for.
Always link your pins back to your website, shop, or email list sign-up page.
Ready to take action? Spend 30 minutes this week setting up or optimizing your Pinterest profile—it could change your business!
Links:
📌 Join the Studio B Art Club Waitlist
📌 My go-to Pinterest scheduling tool – Tailwind
📌 Shopify – Start your creative business for $1/month
Thank you for listening! If you found this episode helpful, please subscribe, leave a review, and share it with a fellow artist or creative entrepreneur! Pinterest has been a game-changer for my business, and I want it to be for yours too.
Let’s start pinning smarter, not harder! 🎨✨