#018: The Three Pillars of Building a Loyal Fan Base
#018: The Three Pillars of Building a Loyal Fanbase
1. Consistency and time
We all have a limited amount of time and it can feel
overwhelming to have to show up all the time on the many social media platforms
Focus on what you can commit to doing consistently
Slow and steady growth. Build a strong foundation and avoid the burnout of a rapid overnight rise
2. Authenticity
Act as if you’re showing up for one person- this makes it easier and less intimidating, even though you may be showing up for thousands
Don’t take yourself too seriously, people gravitate towards people they can trust, and being yourself is a great way to build this trust
People don’t only care about what you create. They also care about the person who created it
3. Value
Can be entertainment or education
Figure out how your brand can provide value to your ideal customer
Before you ask for a customer’s money, you need to provide value for free to establish a trust factor. This ties back to the first pillar, consistency. Consistently providing this value will boost customer trust.
If it was supposed to be easy, everyone would be doing it.
If you feel like you don’t have the time, energy, or bandwidth, I want to challenge you to do at least one thing every week consistently.
You don’t have to show up how everyone else is. You need to think about what you can consistently do over a long period of time so that you can build trust and confidence with your community. When they check back, they know that you’ll still be you.
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